Web Design, Development & Online Marketing - Serving the Central and North Texas Markets

If you haven't had a chance yet to learn about WSI's amazing Online Business console, WSI EFusion, I suggest you take a look at a quick demo here.

WSI EFusion is an amazing platform to enhance any online business and help you keep track of your leads, manage your own website, create custom modules, and much much more to help increase your internet marketing strategy.

July 2011 Enhancements

Modules within Modules

WSI EFusion has many different modules built-in including Blogs, Photo Galleries, Webforms, Custom Web App modules, and many others. Now we are bringing the ability to include a module within a different module. IE. the ability to include a photo gallery within a blog post, or insert ANY module into a Web App. This will allow for extreme customization of the tools built into WSI EFusion. We have also include a Module Manager into the WYZYWYG for easy access to add in modules.

Device Specific Templates

We continue to help enhance the ability to provide the best access to your website no matter what device your site is being viewed on whether it's a desktop/laptop, smart phone, or a tablet. WSI EFusion now includes a two extra versions of every sitewide template, one for smart phones and one for tablets. When EFusion detects what device you are on, you have the ability to have a mobile version of your site and tablet version of your site to direct them too. This will greatly enhance the user experience of your website.

SEO Friendly URLs for Web Apps

One of the most powerful tools of WSI EFusion is the ability to create your own custom web app. Web Apps are extremely powerful and let you create custom modules for your website with no additional programming charges. We are now excited to say that WSI EFusion has the ability to have a custom SEO friendly URL. For instance: http://www.yoursite.com/webapp-name/webapp-item-name This will let you have complete control of the URL. Let's say you use a Web App for a real estate website for homes located in Dallas Texas. Your Web App for each home can now be http://www.yoursite.com/Dallas-Texas/Homes-In-Plano and this can be modified however you see fit!

July 2011 release

The new update will be taking place on July 6th, 2011 at 11:00AM CST. The deployment time will take a few hours, but there will be no major disruptions to service during this time.

We'll keep you posted!

Just like everything else these days online marketing is going mobile. As smart phones become cheaper and more popular, people are finding themselves using their phones and tablets more and more to do their internet searching. Especially when searching for things locally. How many times have you needed to find a restaurant and pulled your phone out to search for directions?

Mobile Phone Usage is Exploding

According to CISCO mobile phone usage is going to DOUBLE by 2012 and TRIPLE by 2013. Sounds like a mobile marketing strategy needs to be developed now.

Have you ever Googled something on your phone and seen different search results then Googling on a PC? That's because Google knows your on a mobile device and wants to deliver the best results for you on the go. Thus they emphasize and rank higher those sites that are mobile friendly and have higher 'mobile ranking' because of Google Places, Local Reviews, etc.

A websites mobile traffic is averaging around 10%, but from personal experience I have seen mobile traffic double during holidays and high traffic times because people are using their phones while on the go as they travel. That's 20% of your traffic, or 1 out of every 5 people vising your site. You might think "Well but 4 out of 5 people still visit us on a computer, so do we really need a mobile strategy?" Remember it's 20%. If you grew your annual revenue by 20% would that be a pretty big deal? I think we all can say yes.

Creating a Mobile Marketing Strategy

Even before we get to the mobile marketing aspects of things, you first need to make sure your website is 'Mobile Friendly'. What we typically see is a 'watered down' version of a website when visiting a mobile website because people want to quickly aspect the most important things to them. This typically leans toward your contact information, directions, phone number, email address etc. People want these things fast, so when thinking about your mobile website keep in mind people will be accessing your site from a phone or tablet for fast information.

So don't use large images, videos, flash etc. Straight forward HTML and CSS can easily get people to what they are looking for on your site.

Start by creating a sitemap of your mobile site, just like you would your regular website. Except ask yourself what would I want to access on my website in 2 minutes or less if I were coming here for quick information?

Now this doesn't mean to exclude critical aspects of your website, but keep in mind your traffic is coming from a smaller screen and wanting the information more quickly.

Optimizing Your Mobile Website

Your mobile website can be optimized like any other site by using good practices of keyword friendly Meta Tags, Title Tags, and SEO friendly URLs. But more importantly to be found on a mobile search is how many LOCAL sites you are listed in. Remember, Google is ranking you based on it being a local search 99% of the time. The more prominent you are on local review sites will be a great improvement towards your mobile SEO rankings. A good place to start would be Google Places, Yelp, Yellow Pages, Super Pages, Four Square, etc.

Your Mobile Marketing Strategy

If you are unsure how to start your mobile marketing plan, feel free to contact us today for a free consultation review of your internet marketing strategy. You can also read our White Paper regarding mobile phone metrics here.