Not convinced that blogging should be mixed into your marketing mix?
The trend numbers speak for themselves and our customers have found quick benefits by applying strategic blogging. So can you.
Let’s face it, you will have to do it for self preservation at some point anyway, so businesses should jump on board now rather than try to catch up later.
E-Marketer reports the steady growth in the chart below.
Content Marketing
The reason why blogging is important is because consumers going online are first looking to consume content, educate themselves about a topic of interest and then take action based on an informed decision. Blogs are subject rich content. They are especially helpful for marketers wanting to gain visibility for “long-tail” keywords.
How to plan your blog topics
Of course you can just blog away with no specific purpose. Sometimes this can be effective in driving traffic as many relevant keywords come naturally in your text as you write about a subject you know well. But, if your have a more purposeful marketing objective, strategizing and planning your blog topics and technically optimizing them with each post is much more powerful at getting results.
Ideas for planning your blog topics:
- Assign different employees or departments a number of post. This gives a different perspective from experts within your company that will appeal to the different information needs of your prospects and customers.
- What are the most common questions asked from you customers? Frequently asked questions make for great blog post because people ask questions right in the search engine query box. Expand on existing FAQs within blog posts.
- Repurpose your own or others content. This is one of the more common methods for online businesses in the most aggressive and competitive keyword spaces. Commenting on other content in unique ways is fast and a bit easier.
Get help from an Internet Consultant who can perform in depth keyword research which will reveal actual “units of demand” for keywords relevant to content you can supply. So get blogging, because someone is wanting your knowledge and perspective.
Comments
It doesn't work to the same level for every industry/niche, but to some extent it can help every one of them. Definitely a must.
- Jason