1. Creating Your Own Videos
Professional Production vs. Do it Yourself Using a production company to create your video can be very expensive. In fact, a recent study by Visible Gains found that lower quality, authentic videos can generate a better response from users. Creating something that feels transparent and can appear more honest and calming than something done by a professional studio. However, this may not be the best alternative for every business. For those unfamiliar with technology, the idea of creating your own video may seem daunting. However, it’s not as challenging as you would think. Video cameras such as the Flip HD and Kodak ZI8 are two cameras that are extremely easy to use and affordable. Just point and shoot to begin creating your content, although you may want to prepare with a script.
Topics for Videos
Just like any other content you’ve produced, you’ve got to produce something that has inherent value to it. When creating a video, think of what your target customers would be interested in reading. Finding something to promote that is unique about your company and is a differentiator will better hold the attention of your users.
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2. Improving Website Conversion
One of the most advantageous ways to use video is increasing your website conversion rates.
Thirty-Second Intro
First impressions are crucial. Your ‘thirty-second pitch’ is an effective way to entice visitors to perform an action such as providing an email address, clicking through to the next page, or even making a purchase decision.
Video Testimonials
Nothing speaks to your business’ credibility and quality like testimonials from other satisfied customers ‐integrating video testimonies in places where an action is required. This may include forms or check out pages or even an up‐sell or cross‐sell in the checkout process.
3. Search Engines
How Do I Get Indexed?
One of the big problems with getting videos indexed is that search engine spiders cannot parse what’s being said within your videos. However, there are some important things you can do to make sure your videos are found by search engines and are being indexed appropriately:
Titles – Make sure your title is catchy. Consider if your title is interesting or if it may be viral. Include your keywords just as you would for web page optimization.
How Can I Rank?
Video content is a medium that often times earns many links and carries a considerable amount of link juice. Despite its authority over other media, expecting to rank for shorter competitive keywords still may be very difficult. Consider going after longer keywords (long tail keywords) for less competitive search engine results pages (SERP).
Allow Embedding ‐ Allowing people to embed your video will produce more links back to your Website, along with disseminating your content quickly and further than you would be able to do otherwise.
4. Marketing Your Videos
Email Marketing
Using video in your email marketing can have a dramatic effect on the way you spread your message to your prospects and clients. Engaging with video has been proven to extend the amount of time viewers spend reading your emails.
Blog
Using video in your blogs is fast becoming one of the most popular prefer video to text more often than not. Just be sure to keep (around two minutes) or you’ll begin to lose your audience.
For more ideas on Marketing your Videos Click Here
5. YouTube Channel Design
Youtube is the largest video network on the Internet. If you’re producing video it’s a good idea to be sure that you have your own YouTube channel. YouTube channels archive all of your videos for users to be able to watch. Additionally you can customize the look and feel of your channel to be unique and representative of your business.
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Still Overwhelmed with Video Marketing? Contact your WSI Consultant Patricia Jordan.
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