Web Design, Development & Online Marketing - Serving the Central and North Texas Markets

How To Videos – The next best thing to being there

Our friends at Google have introduced a fun website that helps “kids” help parents use their computer. This is a great site to share short “how to” videos for some of the most common and simple tasks that can stump a new computer user. What seems simple to those of us who use technology regularly can be intimidating to older family members. This site allows you to email reference videos on the topic in question so you don’t have to be there in person. www.TeachParentsTech.org

Short Videos, Big Help

As Internet Consultants, we at WSI help businesses clients develop videos of all types that help them communicate messages or instructions to their audience. Multimedia communication can be more personal and engaging and can be more effective is less time than the written word. Just like the Google site referenced, any business can provide something of relevance to help their visitors. Consider a “how to” or a “helpful tip” or “product in use” demo video. Creating these can be fast and affordable. Contact us for a brainstorm of ideas that can impact your business.

Trends in Online Video Use

Online video use is growing quickly for both personal and business related use. Like other content online, this is driven by the fact that it puts the control into the user’s hand. Information and entertainment are accessible on the users terms. This holds true to even Television shows in which almost half (46%) of viewers ages 18 to 34 watch television shows on their computer. The benefit driving the trend is convenience and time flexibility for finding and consuming the content. The same is true for business related marketing content. Useful and helpful video content will trump advertising and sales pitches. So, marketers much be creative in getting message across to target consumers. A Video strategy should be implemented sooner than later.

Question to Ponder:

If a “picture is worth a thousand words”, how much is a video worth? As for the Google site, the helpful videos that open the power of the Internet to our loved ones is priceless.

P.S. Dear Mom, the “on” button is on the right.