A Facebook fan page is a way for businesses to connect to current and potential customers, and engage in conversation related to your business. To set up a Fan page and get your own vanity URL like facebook.com/yourbusiness you must start the process with a standard Facebook URL until you have 25 “likes.” Once you have 25 people who “like” your page you are now eligible to create a customizable URL that fits your business. Congrats!
Getting to the 25 “likes” should take you a week or less; just email everyone in your organization and tell them to like the page. If your organization is smaller than 25 then reach out and email people in your personal network. You can invite people to “like” your page through Facebook or through your normal email client, either way let the people in your network know you have created a new page and start engaging in conversation with them.
A Fan page is great for businesses because Facebook Pages are not subject to a fan limit and can automatically accept fan requests, unlike a personal profile which has to manage friend request. Every time someone becomes a fan, comments, clicks the “like” link, or shares your post, it shows up in that fan’s news feed for all their friends to see. So “viral” is built in which should increase your “likes” as long as your posting regularly which should be included in your company's social media marketing strategy.
Not sure what to post, or how to get started? Contact your WSI consultant to get started with your Facebook Fan page today!
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