Voting at the Polls may be today, but consumer voting for/against your business occurs daily (and nightly) online. Pay attention business owners, or be defeated.
Online Marketing can be a lot like today’s nasty political campaigns.
- Competitors want to beat you (for position in search engines)
- Opponents are willing to spin the truth (post bad reviews)
- The more visibility and “voice” they control (online) the more you disappear
- The public is busy and highly influenced by negative opinions (real or not)
- If you are not active in the process, don’t whine about the results!
Do you know how your constituents’ (customer/prospects) opinions of you are being influenced beyond your control by reviews and comments online? Do you have a plan actively working right now that promotes an accurate and positive reputation about your business?
Why Should You Care Now? What is the Influence of Online Reviews?
Data shows that 92% of people read reviews and of those, 89% are influence to buy (or NOT to buy) because of them. That is huge. (Request the article summarizing this data in more detail.)
Take Control and the Truth will Save You.
Ok, a little melodramatic, but if you are not controlling the truthful reputation of your business online, you are vulnerable to losing business due to a single poor or bad review. No business is perfect and everyone has to do right to customers who’ve not had the best experience. But if one customer bad experience gets posted in a local review site….ouch, it is likely to be syndicated across the Internet for all to see over and over again.
Reviews: Good, Real….and Real Good!
The same is true for positive reviews. So, actively promoting the acquisition and syndication of good reviews is a critical element in the mix of your online marketing.
What is the Best Approach for Small Business?
There are several ways to go about this. Some can be costly and time consuming. WSI recommends small business clients use tools! Why do things manually when you can do it better by leveraging technology and achieve greater results?
WSI has a new solution available that will help you take control by proactively working your online reviews. Our system will help you:
- Get High Quality Reviews
- Broadcast Reviews in a controlled manner
- Publish your reviews on your site and social media sites
Real Results:
Positive reviews can drive a 20% gain in on site conversions (or more)!
Ask for a demo and case studies for businesses similar to your.
Customer Lobby, WSI’s latest addition to the WSI eMarketplace.
Call toll free 866-216-4256 or in Dallas metro 972-208-0926
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