A Facebook Static page
A Facebook Static page adds advanced functionality to your Page using the Facebook Static FBML application. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization. It will also allow you to create a landing page so your Fans can get a custom message from you before they can navigate through the rest of you Page. The FBML application is only for Facebook Fan Pages, not personal or group pages. You can use this application to set your company’s page apart from your competition. Adding a static page can be a do-it-yourself project if you have some knowledge of HTML.
A detailed Information page
A detailed information page is critical for the success of your company’s Fan page for obvious reasons. When people go to your page, they want to know who you are before they “like” you. It is critical that all the information be complete. A complete page includes your company logo, location and hours or operation (if applicable), a description of who you are and what you do, and other pertinent information about your company. If you are unsure what to put here, use the information from your company website so there is some consistency with your brand.
Facebook is a social platform. So, don’t forget that beyond the technical components, your focus is to engage with your fans. Post pictures, reply to comments, and stay active with them. This will help fuel the fire for your fans to stay active also, which makes a happy camp fire!
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