Creating, finding and sharing compelling content can prove to your customer that your business knows its jurisdiction, is a thought leader in its field and wants to help them keep current on important developments. Businesses are placing a greater emphasis on content marketing’s ability to add value for current and potential clients.
Because we are surrounded and bombarded with content from social media, it hasn’t made life easier on content production. According to Facebook, 30 billion pieces of content (web links, news blogs etc) are shared each month on the social network, with no sign of slowing down. This can be overwhelming for your business because you want to make sure your content is being seen.
In an article on emarketer.com it quotes:
“Content curation is not a low-touch activity, and according to HiveFire the greatest challenges are creating content that is original and compelling, and finding the time to do so. It was much less of a challenge to find quality content from third parties, but still, nearly half of marketers reported that was difficult as well”.http://www.emarketer.com/Article.aspx?R=1008327
Right now it seems that content curation, and curation platforms are going to be an area of growth on the web because it’s easier to search for good content and share it then to create it. One of the single most valuable roles you can play in this uproar of content is to be the one who lends sanity to finding and sharing only the best of the best.
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