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Web Analytics reports primarily throw light on: Visitors, Traffic and Web Content. You can measure data with regard to critical factors such as:
- Time spent on site
- Site bounce rate
- Direct traffic
- Referring sites
- Search engine traffic
- Unique (first time) visitors
- Average page views per visit
- Top landing pages
- Top Exit Pages
- Paid and Unpaid Keywords / Phrases
You can group your visitors by paid search and organic traffic, geographic regions, by separate landing pages, genders (if you have products that cater to specific genders), age, etc. A big plus that’s common to both Web Analytics and PPC is segmentation - the process of looking at specific groups of visitors, analyzing their behavior separately and targeting their needs with different PPC ads.
At every stage of running a PPC campaign, you can test the results to tweak and refine your ad copy, landing page or conversion mechanism and call to action until you achieve the set goals. Web Analytics equips you with the insights you need to be able to do this.
WSI Consultants are trained experts who can generate comprehensive reports using your analytics program. These reports will show you the actual search phrases people used before finding your PPC ad and eventually getting to your website. By using advanced keyword research tools more phrases and long tail keywords can be identified for your campaign to bid on. You can literally take a PPC campaign, expand the keywords from dozens to hundreds and watch the traffic increase dramatically. Best part is, you will also see your average cost-per-click (CPC) go down. More revenue, more savings, more conversions!
Register now for WSI’s forthcoming webinar entitled "Analytics Data & PPC Optimization to Achieve Meaningful Results".
Your WSI Consultant can help you find out more about your website visitors and drive more conversions through your PPC campaigns. Call now to set up a free, no obligation consultation.
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